Lego will open digital pop-up shop in London

A new Lego pop-up shop has emerged in London. What's unique about this pop-up is that it’s completely digital. Digital? Yes, digital. Meaning, no physical merchandise is located in the retail space. Hmmm so how is it a pop-up? Great question. Guest have the ability to digitally shop via pop-up using Snap codes via the Snapchat app.

Once the scan than the code they become immersed into a digital shopping experience like no other via Snapchat app. Looking through the app users will see an augmented reality fashion boutique plus more. If you’re in the London area and want to experience a unique pop-up then stop pass 55 Eastcastle Street in Fitzrovia, London, between 10am - 5pm.